An expert in the field of technology and emerging media, Cole serves as an adviser to governments and leading companies around the world as they craft digital strategies. and internationally for the past three decades. Jeffrey Cole has been at the forefront of media and communication technology issues both in the U.S. In this keynote, Cole will focus on how theaters faced disruption and lived to tell the story demonstrating to all their clear and essential part in the opening of motion pictures. The results were clear: day and date didn't work, and fans want to see films in the theater. Over the past few years, studios began experimenting by releasing films on the Internet with fees (up to $30), or releasing on their streaming services without fees. From TikTok, Instagram, Twitter to any of the other social media outlets that continue to capture our imaginations and drive consumer behavior, digital marketing is the premiere force to be reckoned with in this day and age.įor years, many at the studios had called for tweaks and change in the release of motion pictures with shorter windows or even experiments in day and date. More than ever, the global moviegoing audience and the public-at-large are vocal (and visual) forces that cannot be ignored when it comes to the marketing of any given film. Not even Superman, traveling at the speed of light, could keep up with the way movies need to be marketed today. Stephanie Mills, Director, Sales, Marketing & Content, HoytsĪlex Sanger, EVP, Digital Marketing, Universal Pictures Picturesĭan Green, Group Director of Digital, Vue International Moderator: Anthony D'Alessandro, Editorial Director and Box Office Editor, Deadlineĭanielle Bekas, Co-Executive Vice President, International Marketing, Warner Bros. “Movie Marketing: Welcome to the Digital Age” Jane Hastings, Managing Director and CEO, EVT Tony Chambers, EVP, Head of Theatrical Distribution, The Walt Disney Company Julien Marcel, CEO, The Boxoffice Company The question though is, what must we all do as a unified industry to maintain and grow this viability so as to sustain and bright and healthy future? This session looks to address may of these issues and more. There’s no disagreement about the future viability of the motion picture theatrical industry and business. “Globally Speaking: A Look at the Global Marketplace”Īs we put the past three years in the rear-view mirror, it’s time to focus on the current and future state of the industry – where are we, where are we going and how do we get there. Steve Tsai, SVP, Worldwide Distribution Analytics, Sony Pictures Releasing William Sherak, co-CEO, Project X Entertainment Heather Morgan, Chief of Staff and Strategy, Alamo Drafthouse Cinema What do the box office figures from 2022 and early 2023 really tell us about the true state of the cinema industry? Are they telling us the whole story, or are we missing important insights? This session will dive into what trends we should be paying the most attention to from global box office perspective post-pandemic, and how to best action these insights across our sector so as to drive attendance. Harish Anand Thilakan (HAT), Chief Executive OfficerĬarrie Dietrich, SVP Business Development Man-Nang Chong, Founder, Chairman and CEO Hervé Roux, Head of Cinema, EMEA and APACĭr. Loren Nielsen, Vice President, Content & Strategy In this special keynote, Jeffrey Cole will focus on how theaters faced disruption and lived to tell the story, demonstrating to all their clear and essential part in the opening of motion pictures. Theaters would have served their last heaping of buttered popcorn, no more flickering light from the projection booth and dare we say, no more first kisses in the back row of the balcony. If ever there was reason for the motion picture theater industry to meet its demise, the pandemic would have been the perfect culprit. Jeffrey Cole, Director of the Center for the Digital Future, USC Exhibition: Ajay Bijli, Managing Director, PVR INOX Limited and Founder, PVR Cinemasĭistribution: Mark Viane, President, International Theatrical Distribution, Paramount Pictures
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